Alan Lekah

Title: Alan Lekah: Innovator in Media Exposure Tracking

Introduction

Alan Lekah is a notable inventor based in New York, NY (US). He has made significant contributions to the field of media exposure tracking through his innovative patent. His work focuses on enhancing the understanding of media presentation and its impact on audience ratings.

Latest Patents

Alan Lekah holds a patent for a system titled "Tracking media-delivery-device in relation to media presentation and exposure." This invention provides a method for attributing media exposure to specific media delivery devices, such as media players, at panelist sites. The system includes a first meter that detects media presentation and a second meter that detects media transmission to the media delivery device. The program instructions stored in non-transitory data storage enable the correlation of detected media presentation with media transmission, ultimately associating panelist media exposure with the media delivery device. This association can be utilized to enhance audience ratings.

Career Highlights

Alan Lekah is currently employed at The Nielsen Company, LLC, where he continues to develop innovative solutions in media tracking. His work has been instrumental in advancing the methodologies used to measure audience engagement and media effectiveness.

Collaborations

Alan collaborates with talented professionals such as Ronny Lerch and Meryem Berrada, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Alan Lekah's contributions to media exposure tracking exemplify the importance of innovation in understanding audience behavior. His patent and ongoing work at The Nielsen Company highlight his commitment to enhancing media measurement techniques.