The Nielsen Comapny (us), LLC

Alan Lekah

Ronny Lerch

Meryem Berrada

John Zoldos

James Anderson

A system and method for attributing media-exposure to a particular media-delivery device, such as a media player, at a panelist site. An example system includes a first meter configured to detect media presentation by a media-presentation device at the panelist site, and a second meter configured to detect media transmission at the panelist site to the media-delivery device at the panelist site. Further, the example system includes program instructions stored in non-transitory data storage and executable by at least one processor to carry out operations including (i) correlating the detected media presentation at the panelist site with the detected media transmission at the panelist site to the media-delivery device at the panelist site and (ii) based on the correlating, associating the panelist media-exposure with the media-delivery device, such as by generating record indicating the association. This association may then be used as a basis to enhance audience ratings.

Growing community of inventors

New York, NY, United States of America

Alan Lekah