The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 06, 2013

Filed:

Sep. 13, 2012
Applicants:

Charles Walsh Sugnet, San Francisco, CA (US);

Joseph Harlan Shoop, Sr., Oakland, CA (US);

Paul G Sutter, San Francisco, CA (US);

Konrad S Feldman, New York, NY (US);

Inventors:

Charles Walsh Sugnet, San Francisco, CA (US);

Joseph Harlan Shoop, Sr., Oakland, CA (US);

Paul G Sutter, San Francisco, CA (US);

Konrad S Feldman, New York, NY (US);

Assignee:

Quantcast Corporation, San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A user interface for selecting an audience segment from a pool of tracked entities based on an aggregate similarity of the audience segment to an archetypical audience. A graphical representation illustrating a relationship between a composite index for the audience segment and an audience segment size are displayed to the user. User input indicating the archetypical audience and the audience segment is received by a system and the audience segment is assembled. The composite index and the audience segment size associated with the audience segment, are determined and displayed.


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