Paul G Sutter

Title: Innovations by Paul G. Sutter in Audience Targeting Technologies

Introduction

Paul G. Sutter, based in San Francisco, CA, has made significant contributions to the field of media technology with a remarkable portfolio of 42 patents. His innovative approaches to audience selection and media consumption modeling are at the forefront of advertising technology, making him a notable inventor in the industry.

Latest Patents

Among his latest patents, Sutter has developed systems for protected audience selection and using proxy behaviors for audience selection. The "Protected Audience Selection" patent describes a sophisticated modeling system that analyzes media consumption histories of browsers that have been converted. By building a model that compares the frequency of respective media consumption events, Sutter’s method enables targeted advertising while excluding conversion events from the targeting process. This ensures that advertising content is sent based on applicable data without violating privacy or ethical considerations.

Another significant patent, "Using Proxy Behaviors for Audience Selection," focuses on assessing the suitability of an entity by examining its consumption history for proxy behaviors. This innovative method allows for the inclusion of an entity into a proxy audience based on behaviors associated with a desirable audience. The behavioral model built through a training set enables effective audience selection even when complete behavioral data is not available.

Career Highlights

Sutter has worked with several prominent companies, including Quantcast Corporation and Citrix Systems, Inc. His role at these organizations has allowed him to develop and refine innovative technologies that are transforming audience targeting strategies in advertising. His expertise in analyzing behavioral data has positioned him as a leader in media consumption analytics.

Collaborations

Throughout his career, Paul G. Sutter has collaborated with notable individuals such as Allen Samuels and Konrad Simeon Feldman. These partnerships have contributed to the development of groundbreaking technologies and have enhanced the effectiveness of audience targeting methods.

Conclusion

Paul G. Sutter continues to be a prominent figure in the realm of innovation and technology in media. His extensive experience and pioneering patents reflect his dedication to enhancing audience selection techniques. As the landscape of advertising technology evolves, Sutter's contributions remain integral to shaping how companies target audiences effectively and ethically.