This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: Amazon Technologies, Inc.. Active years: 2021.
Company Filing History:
Years Active: 2021
Title: Zhiyu Du: Innovator in Targeted Media Delivery
Introduction
Zhiyu Du is a notable inventor based in Woodinville, WA (US). He has made significant contributions to the field of media delivery through his innovative patent. His work focuses on enhancing the effectiveness of media campaigns by leveraging consumer interactions.
Latest Patents
Zhiyu Du holds a patent titled "Targeted media delivery based on previous consumer interactions." This patent describes systems, devices, and techniques for generating audiences for media campaigns based on prior consumer behavior. The process involves receiving a query from a provider device, which indicates characteristics of interactions between consumer accounts and items offered by an online marketplace. Audience identifiers are retrieved from a database corresponding to the query, indicating consumer accounts that have previously interacted with items based on specified characteristics. This innovative approach allows for more targeted and effective media delivery.
Career Highlights
Zhiyu Du is currently employed at Amazon Technologies, Inc., where he continues to develop and refine his ideas in the realm of media technology. His work at Amazon has positioned him as a key player in the advancement of targeted advertising strategies.
Collaborations
Zhiyu has collaborated with notable colleagues such as Ravi Bhagavan and Zhun Zhang. These partnerships have contributed to the development of innovative solutions in media delivery and consumer engagement.
Conclusion
Zhiyu Du's contributions to targeted media delivery demonstrate the importance of understanding consumer behavior in the digital age. His innovative patent reflects a significant advancement in how media campaigns can be tailored to meet the needs of consumers.