Company Filing History:
Years Active: 2013-2014
Title: Zhikai Fan: Innovator in User Behavior Modeling
Introduction
Zhikai Fan is a prominent inventor based in Beijing, China. He has made significant contributions to the field of user behavior modeling, holding a total of 4 patents. His work focuses on predicting user actions and improving click modeling techniques, which are essential in the digital landscape.
Latest Patents
Zhikai Fan's latest patents include innovative approaches to user behavior modeling. One of his notable inventions is related to action prediction and identification of user behavior. This patent emphasizes the importance of determining actions performed by various users and predicting future actions based on mined user data. The implementations of this patent aim to provide relevant information, services, and goods based on anticipated user actions.
Another significant patent is the development of a 'General Click Model' (GCM) for URL placements in query response pages. This model utilizes a Bayesian network to effectively model 'tail queries' by considering multiple attribute values shared across queries. Unlike conventional click modeling approaches, the GCM learns from various session-specific attributes, enhancing its predictive capabilities for user click behaviors.
Career Highlights
Zhikai Fan is currently employed at Microsoft Technology Licensing, LLC, where he continues to innovate in the field of technology. His work has garnered attention for its practical applications in improving user experience and engagement in digital platforms.
Collaborations
Zhikai has collaborated with notable colleagues, including Weizhu Chen and Zheng Chen. Their combined expertise contributes to the advancement of user behavior modeling and related technologies.
Conclusion
Zhikai Fan is a distinguished inventor whose work in user behavior modeling and click modeling has made a significant impact in the technology sector. His innovative patents reflect a deep understanding of user interactions and the potential for enhancing digital experiences.