Company Filing History:
Years Active: 2020
Title: Zhihui Xie: Innovator in Dynamic Score Floor Modeling
Introduction
Zhihui Xie is a notable inventor based in Sunnyvale, CA, with a strong focus on advancements in dynamic pricing and auction systems. He holds two patents that reflect his innovative contributions to the field, particularly in enhancing online bidding strategies.
Latest Patents
Zhihui Xie's latest patents include:
1. **Method and system for dynamic score floor modeling and application thereof** - This patent discusses a method for dynamically generating a score floor model, which establishes a threshold metric to select future bids based on feedback related to previous bids submitted to a publisher. The model involves continuous updates utilizing feedback information and defined metrics from the publisher.
2. **Systems and methods for user propensity classification and online auction design** - This invention reveals systems and methods for predicting a dynamic floor price in online auctions, utilizing a series of machine learning-based classifiers to enhance cleared revenue after determining a winning bid.
Career Highlights
Zhihui Xie has made significant strides in his career at Oath Inc., where his work focuses on enhancing algorithms that optimize bidding processes in digital advertising. His role at the company allows him to push the boundaries of current auction methodologies and pricing strategies, driving innovation within the industry.
Collaborations
At Oath Inc., Zhihui collaborates with talented colleagues such as Kuang-Chih Lee and Junwei Pan. Together, they form a knowledgeable team dedicated to advancing technologies related to online bidding and revenue optimization.
Conclusion
Zhihui Xie's contributions to the field of dynamic pricing and auction systems underscore his status as an influential inventor. His work continues to shape the future of online bidding through innovative methodologies and collaborative efforts with industry peers.