Company Filing History:
Years Active: 2020-2024
Title: Yongbo Zeng: Innovator in Ad Technology
Introduction
Yongbo Zeng is a notable inventor based in Covina, CA (US), recognized for his contributions to advertising technology. He holds a total of 3 patents that focus on optimizing ad serving and demographic prediction.
Latest Patents
One of his latest patents is titled "Ad serving with multiple goals using constraint error minimization." This patent describes a system that reconciles diverse advertising goals by converting them into quantifiable and optimizable errors. The system allows advertisers to dynamically adjust their campaigns based on real-time needs, enhancing controllability and avoiding hard stop conditions. Another significant patent is "Demographic prediction using aggregated labeled data." This invention outlines systems and methods for predicting demographics based on aggregated training data, utilizing audited information from prior web requests.
Career Highlights
Yongbo Zeng is currently employed at Adap.tv, Inc., where he applies his innovative ideas to improve advertising strategies. His work has significantly impacted how advertisers approach campaign management and demographic analysis.
Collaborations
Yongbo has collaborated with notable coworkers such as Brendan Kitts and Garrett James Badeau, contributing to the advancement of ad technology.
Conclusion
Yongbo Zeng's innovative patents and career at Adap.tv, Inc. highlight his significant role in the evolution of advertising technology. His work continues to influence how advertisers optimize their campaigns and understand their audiences.