This inventor holds 5 USPTO granted patents. Top assignee: Comscore, Inc.. Active years: 2014-2020.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Location History:
- Reston, VA (US) (2014 - 2017)
- Falls Church, VA (US) (2020)
Company Filing History:
Years Active: 2014-2020
Title: Innovations of Inventor Ying Li
Introduction
Ying Li is a notable inventor based in Reston, VA, who has made significant contributions to the field of viewership analytics. With a total of five patents to his name, he has developed innovative techniques that enhance the understanding of television viewing behaviors.
Latest Patents
Ying Li's latest patents include a "Person level viewership probabilistic assignment model with Markov Chain." This patent describes techniques for projecting person-level viewership from household-level tuning events. The process begins with accessing panelist viewing data to determine a plurality of state values. Subsequently, tuning data representing tuning events associated with specific households is accessed. For at least one tuning event, household member data is utilized to determine the total number of watched minutes of a program by individual members. An output is then generated that represents the probability that a particular portion of the program was watched by one or more individual members. Another patent, "Projecting person-level viewership from household-level tuning events," outlines similar techniques for analyzing television tuning events and determining fractional viewership values for each household member.
Career Highlights
Ying Li is currently employed at Comscore, Inc., where he applies his expertise in viewership analytics. His work focuses on developing models that provide insights into how different demographics engage with television content.
Collaborations
Ying Li collaborates with several professionals in his field, including Frank Pecjak and Ramzi Joseph Nasr. Their combined efforts contribute to the advancement of viewership analytics and the development of innovative solutions.
Conclusion
Ying Li's contributions to the field of viewership analytics through his patents and work at Comscore, Inc. highlight his role as a significant innovator in understanding television viewing behaviors. His techniques are paving the way for more accurate projections of audience engagement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile