Yan Jiao

Title: Yan Jiao: Innovator in Automated Pricing for Non-Guaranteed Delivery

Introduction

Yan Jiao is an innovative inventor based in London, GB, who has made significant strides in the field of advertising technology. With a unique approach to pricing mechanisms, Yan has contributed to the improvement of user engagement in advertising through her methods that leverage contextual data. She holds one notable patent that showcases her expertise in this area.

Latest Patents

Yan Jiao's patent, titled "User engagement-based contextually-dependent automated pricing for non-guaranteed delivery," introduces a method for adjusting pricing for advertisements in non-guaranteed delivery (NGD) advertising auctions. This patent involves the retrieval and analysis of dwell time information from users engaging with advertisements streamed in a display content stream. The method categorizes advertisements based on various display contexts, such as advertisement category, viewing device, and the products displayed. By computing short-click ratios and determining average dwell times, the pricing of advertisements can be dynamically adjusted to favor those with higher engagement, ultimately enhancing the efficiency of advertisement auctions.

Career Highlights

Yan Jiao has established herself as a leading figure in her field through her work at Excalibur IP, LLC. Her innovative approach has not only led to the development of cutting-edge technology but has also demonstrated her ability to blend creativity with practicality in the domain of advertising. The invention highlights her commitment to improving user experiences and optimizing advertising strategies.

Collaborations

Throughout her career, Yan has collaborated with esteemed colleagues, including Prabhakar Krishnamurthy and Xing Yi. These partnerships have further facilitated her innovative efforts and contributed to an environment of shared knowledge and collective problem-solving.

Conclusion

In summary, Yan Jiao is a talented inventor whose work in automated pricing mechanisms is paving the way for advancements in the advertising industry. Her patent reflects a thoughtful consideration of user engagement and context, which not only sets a precedent for future innovations but also illustrates the importance of adapting strategies in a rapidly evolving digital landscape. Yan's contributions are valuable assets to her company and the field of advertising technology as a whole.