Location History:
- Santa Clara, CA (US) (2021)
- San Jose, CA (US) (2022)
Company Filing History:
Years Active: 2021-2022
Title: Innovations of Xinyue Liu in Digital Marketing
Introduction
Xinyue Liu is an accomplished inventor based in San Jose, CA, known for his contributions to the field of digital marketing. With a focus on optimizing communication strategies, Liu has been awarded 2 patents that enhance the effectiveness of message delivery.
Latest Patents
Liu's latest patents include innovative approaches for optimizing the send time of messages. One patent introduces methods for identifying the optimal send time by considering hidden confounders, such as message content and delivery channels. This approach employs a causal inference framework to mitigate the impact of these confounders, making it particularly useful for marketing platforms that design and review digital marketing campaigns. The system treats send time as a variable and utilizes machine learning models to generate a ranked series of send times, effectively marginalizing the hidden confounders.
Another significant patent focuses on utilizing a recommendation system to determine electronic communication send times. This system employs various models, including matrix factorization and neural networks, to implement collaborative filtering. By predicting response rates for specific send times, the system can create a distribution schedule that optimizes the timing of electronic communications.
Career Highlights
Xinyue Liu is currently employed at Adobe, Inc., where he applies his expertise in digital marketing technologies. His work is instrumental in advancing the company's capabilities in delivering effective marketing solutions.
Collaborations
Liu collaborates with talented colleagues, including Jun He and Zhenyu Yan, to drive innovation within his team. Their combined efforts contribute to the development of cutting-edge marketing technologies.
Conclusion
Xinyue Liu's innovative patents and contributions to digital marketing demonstrate his commitment to enhancing communication strategies. His work at Adobe, Inc. continues to influence the effectiveness of marketing campaigns in the digital age.