Xinpan Xiao is an accomplished inventor based in Redwood City, CA. He has made significant contributions to the field of technology, particularly in online advertising and social networking. With a total of 3 patents to his name, his work has had a notable impact on how advertisements are priced and how users interact with online platforms.

Latest Patents

One of Xinpan Xiao's latest patents is titled "View-based pricing of advertisements in scrollable advertisement units." This innovative online system determines the pricing of an advertisement included in a scrollable advertisement unit that features multiple advertisements. The pricing is based on bid amounts of advertisements evaluated for inclusion and a scaling factor that considers the probability of the advertisement being presented to a user based on its position. Additionally, advertisement characteristics that affect the likelihood of presentation are also taken into account.

Another significant patent is "Generating card stacks with queries on online social networks." This method involves receiving input from a user to access a card-stack interface, generating a plurality of cards that suggest queries referencing a query-domain associated with the online social network. Each card includes search results corresponding to the suggested query, enhancing user interaction with the platform.

Career Highlights

Xinpan Xiao is currently employed at Facebook, Inc., where he continues to innovate and develop new technologies. His work at the company has allowed him to explore various aspects of online advertising and social networking, contributing to the advancement of these fields.

Collaborations

Throughout his career, Xinpan has collaborated with notable colleagues, including Avichal Garg and Ming Hua. These collaborations have fostered a creative environment that encourages the development of groundbreaking ideas and technologies.

Conclusion

Xinpan Xiao's contributions to technology through his patents and work at Facebook, Inc. highlight his role as a leading inventor in the field. His innovative approaches to online advertising and social networking continue to shape the way users interact with digital platforms.

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