Xiaojiang Cheng

Title: Innovations of Inventor Xiaojiang Cheng

Introduction

Xiaojiang Cheng is a notable inventor based in Fremont, CA. He has made significant contributions to the field of advertising technology. His innovative approach focuses on enhancing the efficiency of ad targeting through advanced methodologies.

Latest Patents

Xiaojiang Cheng holds a patent for "Methods and systems for near real-time lookalike audience expansion in ads targeting." This patent introduces a signature matrix that tests each online event for user inclusion in a pre-generated lookalike audience. The use of Locality Sensitive Hashing allows for a dramatic reduction in memory storage requirements and processing time for each received online event. Additionally, the technique of producing incremental signature matrices enables near-real-time performance in processing events to determine if a user should be added to one of the advertiser's pre-generated lookalike audiences. He has 1 patent to his name.

Career Highlights

Xiaojiang Cheng is currently employed at Oath Inc., where he continues to develop innovative solutions in the advertising sector. His work has been instrumental in advancing the capabilities of ad targeting technologies.

Collaborations

Xiaojiang has collaborated with talented individuals such as Haiyan Luo and Datong Chen. Their combined expertise has contributed to the success of various projects within the company.

Conclusion

Xiaojiang Cheng's innovative work in advertising technology showcases his commitment to enhancing ad targeting efficiency. His contributions are paving the way for future advancements in the industry.