Xiaohu Jiang

Title: Innovations of Xiaohu Jiang

Introduction

Xiaohu Jiang is a notable inventor based in Palo Alto, CA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that showcase his innovative approach to advertising campaigns.

Latest Patents

One of Xiaohu Jiang's latest patents focuses on pacing objectives of an advertising campaign throughout its duration. In this invention, an advertiser specifies an advertising campaign along with a budget, a duration, and one or more objectives associated with the campaign. An online system presenting advertisements from the campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing the selection and presentation of advertisements by the online system is retrieved and used to determine filters that limit the number of opportunities to present an advertisement. These scaling filters may be based on the interval objectives, bid amounts determined for advertisements in the campaign, and bid amounts associated with previously selected advertisements from historical data.

Career Highlights

Xiaohu Jiang is currently employed at Facebook, Inc., where he continues to develop innovative solutions in the advertising domain. His work has had a significant impact on how advertising campaigns are managed and optimized.

Collaborations

Some of his notable coworkers include Chinmay Deepak Karande and Zhengyong Zhu, who contribute to the collaborative environment that fosters innovation at Facebook.

Conclusion

Xiaohu Jiang's contributions to advertising technology through his patents demonstrate his expertise and commitment to innovation in the field. His work continues to influence the way advertising campaigns are executed and optimized.