Wreetabrata Kar

Title: Wreetabrata Kar: Innovator in Demographic Classification and User Segmentation

Introduction

Wreetabrata Kar is a notable inventor based in West Lafayette, IN (US). He has made significant contributions to the field of demographic classification and user segmentation through his innovative patents. With a total of 4 patents, Kar's work focuses on enhancing the understanding of user behavior and preferences in digital content consumption.

Latest Patents

One of Wreetabrata Kar's latest patents is titled "Validating a target audience using a combination of classification algorithms." This patent covers systems and methods that determine demographic labels for users or groups of users by utilizing digital inputs within a predictive model for demographic classification. The disclosed systems employ a unique combination of classification algorithms to ascertain demographic labels for users as potential audiences for digital content items. The process involves using a first classification algorithm to identify user-level-latent features based on demographic-label statistics associated with specific digital content items. Subsequently, these features, along with session-level features from user interactions with the content, are used in a second classification algorithm to determine demographic labels for each user.

Another significant patent by Kar is "User segment identification based on similarity in content consumption." This patent outlines systems and methods for identifying user segments by evaluating user session logs to gather media content consumption history. The systems analyze media content to identify keywords, genres, and other attributes, representing the items as vectors. An algorithm is then followed to group media content into clusters, which further allows for the grouping of users into user segments based on their content consumption patterns.

Career Highlights

Wreetabrata Kar is currently employed at Adobe, Inc., where he continues to innovate and contribute to advancements in technology. His work at Adobe focuses on improving user experience and understanding through data-driven insights.

Collaborations

Kar has collaborated with notable colleagues, including Viswanathan Swaminathan and Sarathkrishna Swaminathan, to further enhance the impact of his inventions.

Conclusion

Wreetabrata Kar's contributions to the fields of demographic classification and user segmentation are invaluable. His innovative patents reflect a deep understanding of user behavior and the potential for technology to enhance digital content delivery.