William Patrick Kee is a notable inventor based in Mountain View, CA. He has made significant contributions to the field of data-driven attribution models, holding a total of 6 patents. His work primarily focuses on enhancing the understanding of how various events contribute to conversions in digital marketing.

Latest Patents

William's latest patents include innovative methods and systems for creating a data-driven attribution model. One of his patents describes how a processor identifies visits to a website and determines a path for each visitor. It calculates conversion probabilities and counterfactual gains for each event, ultimately assigning attribution credits based on these calculations. Another patent focuses on displaying attribution credit data based on parameters, where the processor identifies channels and determines attribution credits assigned to each event. This work is crucial for businesses looking to optimize their marketing strategies.

Career Highlights

William Patrick Kee is currently employed at Google Inc., where he continues to push the boundaries of technology and innovation. His expertise in data-driven models has positioned him as a key player in the tech industry, contributing to advancements that benefit various sectors.

Collaborations

Throughout his career, William has collaborated with talented individuals such as Chao Cai and David Earl Barney. These partnerships have fostered an environment of innovation and creativity, leading to the development of groundbreaking technologies.

Conclusion

William Patrick Kee's contributions to the field of data-driven attribution models exemplify the impact of innovative thinking in technology. His patents and work at Google Inc. continue to shape the future of digital marketing and data analysis.

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