Company Filing History:
Years Active: 2010-2025
Title: William Morris Harvey: Innovator in Audience Measurement Technologies
Introduction
William Morris Harvey is a notable inventor based in Gardiner, NY (US). He holds a total of 4 patents that focus on innovative methods and systems for audience measurement and media targeting. His work has significantly contributed to the fields of big data and advertising measurement.
Latest Patents
Harvey's latest patents include groundbreaking technologies such as "Methods and apparatus to determine audience size based on big data." This patent discloses various methods and systems designed to optimize the projection of big data beyond its footprint. The apparatus includes memory, instructions, and processor circuitry that access panel audience sizes corresponding to subscribers of a media provider. It determines relative percent differences between audience sizes and analyzes demographic groups to ascertain usable data for determining audience size.
Another significant patent is "Using consumer purchase behavior for television targeting." This invention provides strategies and tools for utilizing consumer purchase behavior to target content delivery through television and other media. The advertising measurement system processes household media exposure data, product purchase data, and demographic data to optimize media placement and address advertising content to specific households. It also includes methods for protecting the privacy of communicated data.
Career Highlights
Throughout his career, William Morris Harvey has worked with prominent companies such as Tra, Inc. and The Nielsen Company (US), LLC. His experience in these organizations has allowed him to develop and refine his innovative ideas in audience measurement and advertising technologies.
Collaborations
Harvey has collaborated with notable professionals in his field, including Gerald Leo Despain and Mark Lieberman. These collaborations have further enhanced his contributions to the industry.
Conclusion
William Morris Harvey is a distinguished inventor whose work in audience measurement and media targeting has made a significant impact on the industry. His innovative patents and career achievements reflect his dedication to advancing technology in this field.