Location History:
- San Jose, CA (US) (2021)
- Cupertino, CA (US) (2023)
Company Filing History:
Years Active: 2021-2023
Title: The Innovations of William J Leece
Introduction
William J Leece is a notable inventor based in San Jose, California. He has made significant contributions to the field of digital advertising technology. With a total of 2 patents, Leece has developed innovative systems that enhance user privacy and improve targeted advertising.
Latest Patents
Leece's latest patents include "Systems and methods for cookieless opt-out of device specific targeting." This invention provides a method for subscribers to opt-out of targeted digital advertisements. In this implementation, a mobile network operator's operations support system server receives input from a subscriber, which includes an account number and a stable network-level identifier. The server then sends a message to the mobile device along with a URL based on the subscriber's input. Additionally, the server receives a beacon generated when the subscriber visits the website and communicates the subscriber's preference regarding targeted digital advertisements to a mobile analytics platform server.
Another significant patent is "Systems and methods for relevant targeting of online digital advertising." This invention outlines a system for selecting and serving targeted digital advertisements to users. In this case, an advertisement platform server receives an ad transaction pixel from a user device. Based on this pixel, the server initiates a discovery process to identify the user device. Subsequently, the server receives a device targeted ad request and sends a device targeted ad response based on the discovery results.
Career Highlights
William J Leece is currently employed at Cinarra Systems, where he continues to innovate in the field of digital advertising. His work focuses on creating systems that respect user privacy while still delivering relevant advertisements.
Collaborations
Leece collaborates with talented individuals such as Sathyender Nelakonda and Aman Dhora, contributing to a dynamic work environment that fosters innovation.
Conclusion
William J Leece is a prominent inventor whose work in digital advertising technology has made a significant impact. His patents reflect a commitment to enhancing user privacy and improving the effectiveness of targeted advertising.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.