Company Filing History:
Years Active: 2019
Title: The Innovative Mind of William Geffert: Pioneering Risk-Based Auditing in Retail
Introduction: William Geffert, an inventor based in Clearwater, Florida, has made significant contributions to the field of mobile commerce through his innovative patent. With a focus on enhancing the efficiency and accuracy of self-scan shopping systems, Geffert's work addresses a critical aspect of modern retail technology.
Latest Patents: Geffert holds a patent for a "System and method for risk-based auditing of self-scan shopping baskets." This invention provides a sophisticated approach to auditing mobile commerce baskets by utilizing real-time behavior, profile information, and other relevant data. The system enables comprehensive, real-time audit decision-making based on various risk factors that can indicate potential scan errors during a shopping trip. By parameterizing audit decisions, the system effectively weighs and prioritizes different risk factors, enhancing the reliability of the auditing process. Additionally, the ability to track purchases and audit results allows retailers to generate real-time analytics and simulate audit decisions across multiple locations.
Career Highlights: Currently, William Geffert is associated with Catalina Marketing Corporation, a notable company in the marketing and analytics sector. His innovative spirit and dedication to revolutionizing retail technology have set him apart as a valuable contributor in his field.
Collaborations: Throughout his career, Geffert has collaborated with fellow professionals such as Aubrey Cheung and Satish Gopalakrishnan. These collaborations highlight the importance of teamwork in driving innovation and developing effective solutions in the competitive landscape of retail technology.
Conclusion: William Geffert is a testament to the impact that a single inventor can have on the retail industry through innovation. His patent on risk-based auditing systems for self-scan shopping demonstrates his commitment to improving the efficiency and accuracy of mobile commerce. As technology continues to advance, Geffert’s contributions will surely play a crucial role in shaping the future of retail auditing.