Company Filing History:
Years Active: 2021-2024
Title: **Inventor Wei Chen: Pioneering Innovations in Media Attribution and User Interaction Analysis**
Introduction
Wei Chen is a prolific inventor based in Santa Monica, California, holding a total of nine patents to his name. His work focuses primarily on the interplay between content delivery networks and user interactions, making significant contributions to understanding how digital content influences online behavior. As a key member of Tatari, Inc., Chen is at the forefront of innovative technology in media attribution.
Latest Patents
Among his recent innovations, Wei Chen has developed groundbreaking systems and methods aimed at quantifying latent effects on user interactions within distributed computer networks. One of his latest patents details a comprehensive system that correlates data related to content distribution through various networks, including offline setups. This technology measures the implications of distributed content on user interactions, allowing for better strategic decisions in online presence management.
Another notable patent focuses on media creative attribution to website traffic. This method establishes a response profile linked to unique visitors over an attribution time window. By employing a shadow baseline analysis on media creatives, Chen's method effectively calculates the impact of media on website traffic. It assigns performance metrics, such as cost per visitor, enhancing the ability for businesses to evaluate their advertising effectiveness via sophisticated dashboards.
Career Highlights
Wei Chen’s tenure at Tatari, Inc. showcases his commitment to elevating the understanding of media analytics. His expertise in data correlation and attribution analysis has positioned him as a leading figure in the field. With an impressive number of patents, he plays a crucial role in developing technologies that integrate user interaction data with creative media strategies.
Collaborations
Collaboration is a key element of Wei Chen’s work. He has had the opportunity to work alongside talented individuals, including coworkers Michael D. Swinson and Lin O'Driscoll. Their collective expertise further enhances the innovations being developed at Tatari, fostering a robust environment for tech advancements in media attribution.
Conclusion
Wei Chen’s contributions to innovation in the fields of user interaction analysis and media attribution are significant. With a strong patent portfolio and a collaborative spirit at Tatari, Inc., he continues to push the boundaries of technology, helping to shape the future of digital media and user engagement strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.