Company Filing History:
Years Active: 2007-2008
Title: Venkateswarlu Kolluri: Innovator in Interactive Merchandising
Introduction
Venkateswarlu Kolluri is a notable inventor based in Shrewsbury, MA (US). He has made significant contributions to the field of interactive product merchandising, holding 2 patents that showcase his innovative approach to enhancing user experience in online shopping.
Latest Patents
Kolluri's latest patents include a method and system for interactive product merchandising. This invention allows end users to access a destination, such as a website, over a network like the Internet. The method involves extracting information related to the destination and using it to select products for promotion. It collects heterogeneous information about the product, including vendor details, pricing, ratings, and reviews. The unified display unit created from this information provides an interactive user interface aimed at encouraging impulsive buying by users who may not initially intend to make a purchase.
Another significant patent by Kolluri is focused on inferring relations between Internet objects that are not directly connected. This process involves determining the strength of inferred relations between two non-directly linked Internet objects through a link weighting process. The calculated strength of these inferred relations can enhance the understanding of connections in the digital landscape.
Career Highlights
Throughout his career, Venkateswarlu Kolluri has worked with prominent companies such as Chitika, Inc. and Lycos, Inc. His experience in these organizations has contributed to his expertise in the field of interactive technologies and online merchandising.
Collaborations
Kolluri has collaborated with talented individuals, including Alden Dorosario and Shan Balasubramaniam. These partnerships have likely enriched his work and led to innovative solutions in the industry.
Conclusion
Venkateswarlu Kolluri's contributions to interactive product merchandising and his innovative patents reflect his commitment to enhancing user experiences in the digital marketplace. His work continues to influence the way consumers interact with online products.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.