Location History:
- Irvine, CA (US) (2011 - 2013)
- Richmond, VA (US) (2014 - 2016)
- Frisco, TX (US) (2018 - 2023)
Company Filing History:
Years Active: 2011-2025
Title: The Innovative Mind of Venkat R Achanta
Introduction
Venkat R Achanta, based in Frisco, TX, is an accomplished inventor with a remarkable portfolio of 12 patents. His cutting-edge innovations primarily focus on enhancing direct marketing strategies through sophisticated systems and methods.
Latest Patents
Venkat's latest patents revolve around systems and methods for providing a direct marketing campaign planning environment. These inventions streamline the selection strategies for identifying consumers from credit bureau databases while ensuring data integrity and client privacy. One notable method includes using a stable subset of a credit database, representing approximately 10% of the full database, to refine consumer selection criteria. This allows for efficient testing and execution of marketing campaigns, utilizing updated data that is refreshed weekly. Additionally, his innovative system permits multiple clients to operate concurrently while safeguarding their proprietary information.
Career Highlights
Venkat R Achanta works at Experian Information Solutions, Inc., a leading company in data and analytical tools that assist businesses in improving their marketing capabilities. His role has been pivotal in the development of systems that blend technology and marketing intelligence, showcasing his vision for future advancements in the industry.
Collaborations
Throughout his career, Venkat has worked alongside skilled professionals like Laura J DeSoto and Kristi Ann Adkinson. Their collective expertise has contributed to the successful development and implementation of innovative marketing solutions sought after by businesses today.
Conclusion
With 12 patents to his name, Venkat R Achanta continues to push the boundaries of direct marketing practices. His inventions are not only innovative but also essential for enhancing data-driven decision-making in marketing strategies. Venkat's contributions signify the critical intersection of technology and marketing, promising to influence future trends in the industry.