Location History:
- Plant City, FL (US) (1993)
- Tampa, FL (US) (2024)
Company Filing History:
2 out of 2,165 
1 out of 832,761 Years Active: 1993-2025
Title: Innovations by Troy E McClellan
Introduction
Troy E McClellan is an accomplished inventor based in Tampa, FL (US). He has made significant contributions to the field of audience measurement technology, holding a total of three patents. His work focuses on enhancing the performance and engagement metrics of audience measurement meters.
Latest Patents
One of his latest patents involves methods, systems, apparatus, and articles of manufacture to determine the performance of audience measurement meters. This patent describes an apparatus designed to emit an audio signal into an environment, based on a test pattern that includes a first plurality of watermarks. The apparatus collects data during the emission of the audio signal and determines if a second plurality of watermarks decoded from the data matches the first. If discrepancies are found, an alert is transmitted to the associated audience measurement company. Another notable patent focuses on methods and apparatus to determine audience engagement. This system includes interface circuitry and programmable circuitry, programmed to analyze audio from media presentations and ambient noise. It assesses the intensity of the difference between the two and determines the audience's engagement level based on specific thresholds.
Career Highlights
Troy has worked with The Nielsen Company, where he applied his expertise in audience measurement technologies. His innovative approaches have contributed to advancements in how audience engagement is assessed and measured.
Collaborations
Throughout his career, Troy has collaborated with notable professionals, including James Joseph Vitt and Douglas Brent Turnbow. Their combined efforts have furthered the development of effective audience measurement solutions.
Conclusion
Troy E McClellan's contributions to audience measurement technology through his patents and collaborations highlight his role as a significant innovator in the field. His work continues to influence how audience engagement is understood and measured.