Trisha Schepers

Title: Trisha Schepers: Innovator in Programmatic Advertising

Introduction

Trisha Schepers is a notable inventor based in Byron Center, MI (US). She has made significant contributions to the field of programmatic advertising, holding a total of 6 patents. Her innovative work focuses on enhancing the efficiency and effectiveness of advertising campaigns through advanced technology.

Latest Patents

One of her latest patents is a programmatic advertising platform that provides a system and method for predicting impressions and designing ad campaigns. This proprietary platform correlates television programming asset sources with actual viewing behavior of broadcasts associated with those assets and the ad content of the campaign. The correlation produces a predicted performance value that is used to generate an ad campaign. This invention allows television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform, adding value to the valuation of the television programming asset sources in the context of specific ads. Consequently, the programmatic advertisement platform delivers improved performance and lower effective costs for television ad campaigns by utilizing automation for simplification and advanced targeting algorithms to reach desired audiences more efficiently.

Career Highlights

Trisha has worked with several companies throughout her career, including A4 Media & Data Solutions, LLC and Andrew Corporation. Her experience in these organizations has contributed to her expertise in the field of advertising technology.

Collaborations

Some of her notable coworkers include Reed Berrett and Derek Mattsson, who have collaborated with her on various projects.

Conclusion

Trisha Schepers is a pioneering inventor whose work in programmatic advertising has significantly impacted the industry. Her innovative solutions continue to shape the future of advertising technology.