Tri Pham

Title: The Innovative Mind of Tri Pham

Introduction

Tri Pham is a notable inventor based in San Jose, California. He has made significant contributions to the field of technology, particularly in the area of consumer data analytics. His innovative approach has led to the development of a unique patent that enhances targeted advertising strategies.

Latest Patents

Tri Pham holds a patent for a "Universal tag for page analytics and campaign creation." This invention provides a system for creating and utilizing a universal tag to gather consumer data from websites for targeted advertising purposes. The system consists of two main subsystems. The first subsystem is a configuration system that defines the consumer data to be collected and establishes taxonomy and transformation rules for the data. The second subsystem is a runtime system that executes a universal tag client-side script, triggered when a consumer visits a webpage. This system collects the defined consumer data, applies transformation rules, and updates user profiles accordingly. Additionally, it categorizes consumers for subsequent targeted advertising.

Career Highlights

Tri Pham is currently employed at Turn Inc., where he continues to innovate and develop solutions that enhance digital marketing strategies. His work has positioned him as a key player in the field of consumer data analytics.

Collaborations

Throughout his career, Tri Pham has collaborated with talented individuals such as Jonathan Shottan and Vishal Shah. These partnerships have contributed to the success of his projects and the advancement of technology in the industry.

Conclusion

Tri Pham's contributions to the field of technology, particularly through his patent for a universal tag system, demonstrate his innovative spirit and commitment to enhancing targeted advertising. His work at Turn Inc. and collaborations with other professionals further highlight his impact on the industry.