Company Filing History:
Years Active: 2009-2013
Title: Exploring the Innovations of Inventor Tom Zito
Introduction
Tom Zito, an innovative inventor based in Sausalito, California, has made significant contributions to the field of media measurement technology. With two patents to his name, his work primarily focuses on detecting and measuring user exposure to media content. His pioneering approach brings new insight into consumer behavior and media effectiveness.
Latest Patents
One of Zito's latest patents involves a sophisticated method for detecting and measuring exposure to media content items. This innovative technology utilizes a mobile client device that regularly samples the audio environment of an individual. The collected audio samples are transformed into a stream of unique data signatures that are then compared with reference media items. This process allows for the detection of user exposure to these reference items. Additionally, the technology tracks purchase behavior that follows exposure to selected media content items, offering valuable insights into the effectiveness of advertisements and other media.
Career Highlights
Throughout his career, Tom Zito has worked with notable companies such as Integrated Media Measurement, Inc. and Astro West LLC. These organizations have provided him with the platform to explore and refine his innovative ideas in media measurement, further contributing to his profile as a leading inventor in this niche market.
Collaborations
Zito has collaborated with distinguished individuals in the tech industry, including Mark David Klein and Allan E. Alcorn. Their joint efforts have likely played a role in enhancing the innovative spirit and technical prowess seen in Zito's patents.
Conclusion
In summary, Tom Zito represents a forward-thinking inventor whose work is shaping the landscape of media content measurement. By leveraging technology to better understand user exposure and behavior, he continues to pave the way for future innovations in this critical area. His dedication to advancing media effectiveness through understanding user interactions stands as a testament to his impact as an inventor.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.