This inventor holds 3 USPTO granted patents and 3 published patent applications. Top assignees: Ebm/ip, LLC, Simplexity, LLC, Wal-Mart Stores, Inc.. Active years: 2010-2014.
Company Filing History:
1 out of 1 
1 out of 10 
1 out of 405 Years Active: 2010-2014
Title: Tom Gordon: Innovator in Advertising Technology
Introduction
Tom Gordon is a notable inventor based in New York, NY (US), recognized for his contributions to advertising technology. He holds a total of 3 patents that focus on integrating advertising within web content and enhancing user experience through innovative methods.
Latest Patents
One of Tom's latest patents involves systems, methods, and computer program products for integrating advertising within web content. This invention facilitates the integration and accounting of advertising within audio web content requested by users via telephone devices. Upon receiving a request from a user, a web server retrieves an advertisement from an advertisement server, inserts it within the requested web content, and forwards both to a text-to-speech transcoder for conversion to audio format. This allows users to receive web content and advertisements in an audio format through a telephone link. Additionally, if an advertisement is interactive, the system can notify the advertisement server of user interactions, enabling effective measurement of marketing campaigns.
Another significant patent focuses on facilitating the display of content within application programs executing on electronic devices. This invention includes an application program interface (API) that allows application programs to retrieve, store, and display content. The API enables communication between different application programs and performs various event accounting functions. A gateway communicates with the electronic device application program via the API, retrieving content from a content server in response to requests from the application programs.
Career Highlights
Throughout his career, Tom has worked with several prominent companies, including Simplexity, LLC and Wal-Mart Stores, Inc. His experience in these organizations has contributed to his expertise in the field of advertising technology.
Collaborations
Tom has collaborated with notable individuals such as Dana Borger and Matthew B. Squire, further enhancing his innovative projects and contributions to the industry.
Conclusion
Tom Gordon is a distinguished inventor whose work in advertising technology has significantly impacted how advertisements are integrated and displayed within digital content. His innovative patents continue to shape the future of advertising and user interaction.