Company Filing History:
Years Active: 2018
Title: The Innovative Contributions of Todd Morris Jackson
Introduction
Todd Morris Jackson is a prominent inventor based in Mountain View, CA, United States. With two patents to his name, Jackson has made significant strides in the realm of attribution credit systems and data visualization methods. His work primarily focuses on enhancing the understanding of event-related data in various digital contexts.
Latest Patents
Jackson's latest patents include "Methods and systems for creating rules for assigning attribution credit across a plurality of events" and "Methods and systems for displaying attribution credit data based on parameters." The first patent outlines a sophisticated process where a processor identifies conversions at a website, associates them with path types, and rewrites subsets of these paths to allocate attribution credits effectively. This innovative framework allows for a more accurate assessment of the impact of different events in a user’s journey.
The second patent delves into the realm of data display, whereby a processor identifies channels from paths that include events corresponding to specific position data. It determines attribution credits assigned to these events and provides a visual representation of the derived weightings. This patent enhances the ability of users and analysts to interpret complex data regarding event positions and their corresponding attribution credits.
Career Highlights
Todd Morris Jackson is notably associated with Google Inc., a leading technology company renowned for driving innovations in internet-related services and products. His work at Google reflects his commitment to advancing technology that impacts digital marketing and data analytics.
Collaborations
Throughout his career, Jackson has collaborated with talented professionals including John Chih Chang Huang and Bozhena Bidyuk. These collaborations have fostered a creative environment that encourages the exchange of ideas and innovative thought, contributing to the successful development of his patents.
Conclusion
In conclusion, Todd Morris Jackson stands out as a significant inventor whose work is paving the way for improved methods of attribution credit assignment and data visualization. His innovative contributions at Google Inc. reflect the ongoing evolution of digital analytics, benefitting businesses and enhancing user engagement across the web. Jackson's patents serve as a testament to his expertise and forward-thinking approach in the ever-changing tech landscape.