Toby Ernster

Title: The Innovative Mind of Toby Ernster

Introduction

Toby Ernster is a notable inventor based in Guildford, GB. He has made significant contributions to the field of targeted advertising through his innovative patent. His work exemplifies the intersection of technology and marketing, showcasing how external factors can influence advertising strategies.

Latest Patents

Toby Ernster holds a patent for "Systems and methods for targeted advertising based on external factors." This patent outlines a method for delivering advertisements to users by identifying user-defined external triggering events. The process involves defining specific conditions that characterize a moment, collecting relevant data, and evaluating whether these conditions are met. Once a user-defined moment occurs, an advertisement campaign is executed, and the advertisement is transmitted to the target user. The advertisement can also be modified based on changes in the associated data.

Career Highlights

Toby Ernster is currently employed at Yahoo Ad Tech LLC, where he applies his expertise in advertising technology. His role involves leveraging his innovative ideas to enhance advertising effectiveness and user engagement. His contributions have been instrumental in advancing the company's advertising strategies.

Collaborations

Toby has collaborated with talented individuals such as Seth Mitchell Demsey and Edward Barnes. These partnerships have fostered a creative environment that encourages the development of groundbreaking advertising solutions.

Conclusion

Toby Ernster's innovative approach to targeted advertising demonstrates the potential of technology to transform marketing practices. His patent and career at Yahoo Ad Tech LLC highlight his commitment to advancing the field.