Company Filing History:
Years Active: 2019-2025
Title: Thomas A. Potter: Innovator in Television Advertisement Identification
Introduction
Thomas A. Potter is a notable inventor based in Shelton, CT (US). He has made significant contributions to the field of television advertisement identification, holding a total of 6 patents. His work focuses on methods and systems that enhance the crediting of commercial broadcasts.
Latest Patents
One of Potter's latest patents is titled "Accelerated television advertisement identification." This patent discloses methods, apparatus, systems, and articles of manufacture designed to credit commercial broadcasts effectively. The disclosed commercial crediting apparatus compares first identification information and first timing information obtained from a monitored data feed with corresponding information from a second monitored data feed. This process identifies a final distributor code represented in the second monitoring data feed, which corresponds to a commercial in the first monitored data feed. The apparatus also accesses data that maps an original distributor code to the final distributor code, identifies the commercial in lineup data, and adjusts the duration of the media program based on the commercial's length.
Career Highlights
Thomas A. Potter is currently employed at The Nielsen Company (US), LLC, where he continues to innovate in the realm of advertisement identification technologies. His work has been instrumental in advancing the methods used to track and credit commercials aired on television.
Collaborations
Throughout his career, Potter has collaborated with talented individuals such as Narasimha Reddy Goli and Gangadhar Jakkula. These collaborations have contributed to the development of his innovative patents and have enhanced the overall impact of his work.
Conclusion
Thomas A. Potter is a distinguished inventor whose contributions to television advertisement identification have paved the way for more efficient commercial crediting systems. His ongoing work at The Nielsen Company continues to influence the industry positively.
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