Tejas Rao

Title: Tejas Rao: Innovator in Marketing Analytics

Introduction

Tejas Rao is a notable inventor based in Maynard, MA (US). He has made significant contributions to the field of marketing analytics through his innovative patent. His work focuses on enhancing the way businesses analyze and visualize their marketing data.

Latest Patents

Tejas Rao holds a patent for a "System and method for creation of marketing analytic dashboards." This computer-implemented method provides a graphical user interface (GUI) that enables users to generate a source notebook containing multiple cells with code for various visualizations, including charts. The GUI allows users to run the cells before creating the marketing analytic dashboard. The code is compiled into a custom dataframe, which is paired with chart properties. An engine processes these pairs to create a preview of each visualization using the customer's campaign data. The resulting marketing analytic dashboard is accessible to customers through a marketing analytics application that updates visualizations with new campaign data.

Career Highlights

Tejas Rao is currently employed at Condati, Inc., where he continues to develop innovative solutions in marketing analytics. His work has positioned him as a key player in the industry, contributing to advancements that help businesses make data-driven decisions.

Collaborations

Tejas collaborates with talented individuals such as Kenneth C Gardner and Daniel J Bartow, who contribute to the innovative environment at Condati, Inc. Their teamwork fosters creativity and drives the development of cutting-edge marketing analytics solutions.

Conclusion

Tejas Rao's contributions to marketing analytics through his patent demonstrate his commitment to innovation in the field. His work not only enhances the capabilities of businesses but also sets a standard for future developments in marketing technology.