Tapan Sharma

Title: Innovations by Tapan Sharma

Introduction

Tapan Sharma is an accomplished inventor based in Rajasthan, India. He has made significant contributions to the field of advertising technology through his innovative patents. With a total of two patents to his name, Sharma is recognized for his expertise in automated methods for identifying advertisement variants.

Latest Patents

Sharma's latest patents focus on methods for identifying when a newly encountered advertisement is a variant of a known advertisement. The first patent provides automated methods for determining if a first advertisement is likely a match to a second advertisement or its variants. This involves creating vectors of segment hits for various ads and comparing them to identify matches. The second patent similarly outlines a method for identifying when a first advertisement is a likely variant of a second advertisement, utilizing vectors of segment hits to establish a match based on predetermined criteria.

Career Highlights

Tapan Sharma is currently employed at Alphonso Inc., where he continues to develop innovative solutions in the advertising sector. His work has contributed to advancements in how advertisements are analyzed and categorized, enhancing the effectiveness of advertising strategies.

Collaborations

Sharma collaborates with his coworker, Manish Satyapal Gupta, to further explore and develop innovative advertising technologies. Their partnership has fostered a creative environment that encourages the development of cutting-edge solutions.

Conclusion

Tapan Sharma's contributions to the field of advertising technology through his patents demonstrate his innovative spirit and commitment to advancing the industry. His work at Alphonso Inc. continues to influence how advertisements are understood and utilized in the market.