Company Filing History:
Years Active: 2019
Title: Innovator Spotlight: Susanne Brokaw - The Mind Behind the Keyword Helper Patent
Introduction: Susanne Brokaw is an accomplished inventor based in Los Gatos, California. She has made a significant impact in the tech industry through her innovative contributions, particularly in the realm of advertising technology. With one patent to her name, her work is recognized for enhancing the way keywords are utilized in digital advertising.
Latest Patents: Susanne's notable patent, the "Keyword Helper," presents a method for optimizing keyword usage in advertisements. This invention involves a computing device that updates its electronic user interface to include a keyword entry control. By processing user search queries, it determines which keywords are too broad in relation to their performance metrics, ultimately identifying low-performing keywords. The innovative interface allows users to visualize these keywords and includes interactive controls that permit the removal of ineffective keywords from ad associations.
Career Highlights: Currently, Susan is associated with Google Inc., a leading name in the technology sector known for its search engine and advertising services. Her role at Google has enabled her to work on projects that influence how advertisements are delivered to users, making her a key player in the marketing technology space.
Collaborations: Throughout her career, Susanne Brokaw has collaborated with several notable coworkers, including Kavi J Goel and Ariel H Bardin. These partnerships have fostered an environment of creativity and innovation, contributing to the successful development of her patent and other projects within her company.
Conclusion: Susanne Brokaw exemplifies the qualities of an innovative inventor, seamlessly blending technology with marketing strategies. Her patent for the Keyword Helper showcases her commitment to advancing the field of digital advertising. As she continues her journey at Google Inc., her contributions will undoubtedly shape the future of how advertisements connect with users in the digital landscape.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.