Surrey Kim

Title: Surrey Kim: Innovator in Targeted Advertising and Learning Systems

Introduction

Surrey Kim is a prominent inventor based in Edmonton, Canada. She has made significant contributions to the fields of targeted advertising and computerized learning systems. With a total of 3 patents, her work showcases innovative approaches to enhancing user experience and engagement.

Latest Patents

One of Surrey Kim's latest patents is a method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising. This targeted advertising system selects an asset, such as an advertisement, for a current user of a user equipment device, like a digital set-top box in a cable network. The system operates in a learning mode to receive user inputs and develop evidence that characterizes multiple users of the user equipment device audience. In its working mode, the system processes current user inputs to match a current user to one of the identified users of that audience. Fuzzy logic and stochastic filtering may be employed to enhance the development of user characterizations and improve the matching process.

Another notable patent is a system and method for a computerized learning system. This system updates a conditional estimate of a user signal representing a characteristic of a user based on observations, including user behavior. The conditional estimate is updated using a non-linear filter. The learning tools generated by this system may include educational and assessment items, which can be requested by users or automatically generated based on estimates of the user's characteristics. The system also includes a method for annotating learning tools and publishing those annotations.

Career Highlights

Surrey Kim has worked with notable companies such as Invidi Technologies Corporation and Lockheed Martin Corporation. Her experience in these organizations has contributed to her expertise in developing innovative technologies.

Collaborations

Some of her coworkers include Michael Kouritzin and Jarett Hailes. Their collaboration has likely fostered an environment of creativity and innovation in their respective projects.

Conclusion

Surrey Kim's contributions to targeted advertising and learning systems demonstrate her commitment to innovation and technology. Her patents reflect a deep understanding of user needs and the potential for technology to enhance everyday experiences.