Company Filing History:
Years Active: 2019
Title: Suraj Korukonda: Innovator in Server-Side Ad Insertion Technology
Introduction
Suraj Korukonda is a prominent inventor based in Bengaluru, India. He has made significant contributions to the field of advertising technology, particularly in the area of server-side ad insertion for over-the-top (OTT) streams. His innovative approach has paved the way for more efficient advertisement delivery systems.
Latest Patents
Suraj holds a patent for a "System and method of server-side ad insertion for over the top (OTT) streams." This scalable, multi-platform system features a seamless server-side ad insertion method with a single stream input and output. The system includes an Advertisement Detector and Playlist Instrumenter (ADPI) that identifies advertisement break positions and durations for an Advertisement Replacement System (ARS). The ARS communicates with an Advertisement Server to fetch advertisements tailored for each user, ensuring successful advertisement playback. Additionally, the Common Instrumented Playlist (CIP) contains URLs with Beacon redirections to indicate user presence, enhancing the overall user experience.
Career Highlights
Suraj is currently employed at Amagi Media Labs Pvt. Ltd., where he continues to develop innovative solutions in the advertising technology sector. His work focuses on creating systems that enhance the efficiency and effectiveness of ad placements across various platforms.
Collaborations
Suraj collaborates with talented professionals in his field, including Abhijit Chandrashekhar Pathak and Keerthan Kedumpadi Shivarama. Their combined expertise contributes to the advancement of technology in the advertising industry.
Conclusion
Suraj Korukonda's contributions to server-side ad insertion technology demonstrate his commitment to innovation in the advertising sector. His patent and ongoing work at Amagi Media Labs Pvt. Ltd. highlight his role as a key player in shaping the future of advertisement delivery systems.