Steven L Paugh

Title: The Innovations of Steven L. Paugh

Introduction

Steven L. Paugh is an accomplished inventor based in Madison, WI (US). He is known for his innovative contributions to the field of audience measurement technology. With a focus on enhancing television viewership surveys, Paugh has made significant strides in understanding viewer behavior.

Latest Patents

Paugh holds a patent for an "Audience Survey System." This system is designed to automatically survey television viewership by detecting horizontal and vertical synchronization signals. It determines the relative phases of these signals with respect to a time base counter in a survey unit. The system monitors all stations in the viewing area to correlate the broadcast synchronization signals with the monitoring unit's time base counter. This data is then used to ascertain which channels are being viewed, providing valuable insights into audience preferences.

Career Highlights

Paugh's career is marked by his dedication to advancing audience measurement techniques. He has worked with various technologies that enhance the accuracy and efficiency of viewership surveys. His innovative approach has positioned him as a key figure in the industry.

Collaborations

Throughout his career, Paugh has collaborated with notable colleagues, including Richard C. Gall and Donald A. Weigt. These partnerships have contributed to the development of cutting-edge technologies in audience measurement.

Conclusion

Steven L. Paugh's contributions to the field of audience measurement through his innovative patent demonstrate his commitment to enhancing the understanding of television viewership. His work continues to influence the industry and improve the accuracy of audience surveys.