Stein E Kretsinger

Title: The Innovations of Stein E Kretsinger

Introduction

Stein E Kretsinger is a notable inventor based in Baltimore, MD (US). He has made significant contributions to the field of advertising technology, holding a total of 6 patents. His work focuses on optimizing ad placement and selection, which has become increasingly important in the digital age.

Latest Patents

One of Kretsinger's latest patents involves an innovative approach to ad placement. This invention concerns optimal ad selection for web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer, reflecting their interests and incorporating characteristics that impact ad selection. Similarly, each ad is associated with an ad-attribute profile to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm is employed to optimally select which ad to show based on the click probability estimates and the uncertainties regarding these estimates.

Career Highlights

Throughout his career, Kretsinger has worked with prominent companies in the tech industry, including Facebook, Inc. and AOL Advertising Inc. His experience in these organizations has allowed him to refine his skills and contribute to groundbreaking advancements in advertising technology.

Collaborations

Kretsinger has collaborated with notable individuals in the field, including John B Ferber and Scott Ferber. These collaborations have further enhanced his innovative capabilities and have led to the development of impactful technologies.

Conclusion

Stein E Kretsinger's contributions to advertising technology through his patents and collaborations highlight his role as a significant inventor in the industry. His work continues to influence how advertisements are selected and displayed, showcasing the importance of innovation in the digital landscape.