This inventor holds 2 USPTO granted patents. Top assignee: M/s Amagi Technologies Private Limited. Active years: 2014.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2014
Title: Innovations by Srinivasan Karapattu in Digital Advertising Technology
Introduction
Srinivasan Karapattu is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of digital advertising technology, particularly in the area of addressable content delivery in digital television receivers. With a total of 2 patents to his name, his work is paving the way for advancements in seamless content switching.
Latest Patents
Srinivasan's latest patents focus on stream conditioning for seamless switching of addressable content across transport multiplexes. His inventions include a system, method, and apparatus that enable addressable advertising content delivery. This technology allows multiple addressable content streams to be sent in a transport multiplex, known as the Addressable Content Channel Multiplex, which is distinct from the Primary Channel Multiplex. The Primary Channel serves as the network stream onto which the addressable content is inserted.
The seamless switch between the Primary Channel and the addressable content streams is achieved by utilizing receiver-stored content as interim buffers. These buffers provide audio and video decoders with content during the transition time required for the tuner to switch to a different transport multiplex. The use of pre-roll and post-roll content buffers is essential during the switching process, ensuring a smooth transition between the Primary Channel Multiplex and the Addressable Content Channel Multiplex.
Career Highlights
Srinivasan Karapattu is currently employed at Amagi Technologies Private Limited, where he continues to innovate in the field of digital media technology. His work has garnered attention for its potential to enhance the viewer experience through improved advertising strategies.
Collaborations
Some of his notable coworkers include Baskar Subramanian and Srividhya Srinivasan, who contribute to the collaborative environment at Amagi Technologies.
Conclusion
Srinivasan Karapattu's contributions to digital advertising technology exemplify the innovative spirit of modern inventors. His patents are set to revolutionize how addressable content is delivered, making significant strides in the industry.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile