Srinivasa Ogireddy

Title: Innovations by Srinivasa Ogireddy

Introduction

Srinivasa Ogireddy is an accomplished inventor based in San Mateo, CA (US). He holds a total of 3 patents that showcase his expertise in consumer behavior tracking and recommendation systems. His innovative approaches have significantly contributed to the fields of technology and marketing.

Latest Patents

One of his latest patents is titled "Method and medium for determining whether a target item is related to a candidate affinity item." This invention focuses on making purchase recommendations based on customer behavior across multiple sessions. The correlations used for these recommendations include buy-to-buy, view-to-view, view-to-buy, and abandon-to-buy actions. A unique feature of this patent is a preview display that allows merchants to adjust recommendation algorithm weightings to achieve desired results. Additionally, a closed-loop system is provided with real-time feedback, enhancing the effectiveness of the recommendations.

Another significant patent by Ogireddy is the "Multi-source consumer behavior tracking system." This process tracks a consumer's behavior based on entries into various cybernetic device sources, such as personal computers, automated goods and services dispensing kiosks, automated teller machines, and cell phones. Notably, this system does not rely solely on cookies or positive identification forms. Instead, it employs a pairing algorithm to identify common characteristics attributed to a single consumer, using weighted factors like source device identifiers, phone numbers, street addresses, or email addresses.

Career Highlights

Srinivasa Ogireddy has worked with notable companies, including IBM and Coremetrics, Inc. His experience in these organizations has allowed him to refine his skills and contribute to groundbreaking innovations in technology.

Collaborations

Throughout his career, Ogireddy has collaborated with talented individuals such as Hemanth Puttaswamy and Charles McGonigal. These collaborations have fostered an environment of creativity and innovation, leading to the development of impactful technologies.

Conclusion

Srinivasa Ogireddy's contributions to the field of technology through his patents and collaborations highlight his role as a significant inventor. His work continues to influence consumer behavior tracking and recommendation systems, showcasing the importance of innovation in today's digital landscape.