Srinivas Penumaka

Introduction

Srinivas Penumaka, an innovative inventor based in Redmond, WA, has made significant contributions to the field of brand management through his inventive technologies. With a total of four patents to his name, he has focused on leveraging social networks to enhance brand engagement and value.

Latest Patents

One of his latest patents is titled "System and method for brand management using social networks." This comprehensive system integrates various components including an application server, social network crawler software modules, third-party service integration software modules, an analytics server, a report generator, a search engine, a behavioral analysis engine, a recommendation engine, and a database. The system allows users to register and input data regarding a brand. It retrieves content from multiple social networks related to the brand, with the analytics server module analyzing this content to derive a specific content value that reflects the brand's perception among social network members. Furthermore, the behavioral analysis engine evaluates content generated by individual social network members, computing their audience value. The report generator then creates detailed reports that include indicators of content value, audience value, and actionable recommendations aimed at improving member engagement with the brand.

Career Highlights

Throughout his career, Srinivas has worked with prominent companies such as Social Yantra Inc. and Ready Pulse, Inc. His experience in these organizations has fortified his expertise in integrating technology with branding and social networking, reflecting in his innovative patented solutions.

Collaborations

Srinivas has collaborated with talented individuals such as Mihir Anil Vaidya and Dennis Robert O'Malley. His teamwork with these professionals has further enhanced his projects and innovations in the realm of brand management.

Conclusion

Srinivas Penumaka stands out as a pioneering inventor in the technology of brand management, utilizing social networks to revolutionize how brands engage with their audiences. His innovative patents not only reflect his ingenuity but also contribute significantly to the evolving landscape of marketing and social media analytics. As he continues to develop new technologies, his work undoubtedly paves the way for future advancements in brand management.