This inventor holds 1 USPTO granted patent. Top assignee: Adobe, Inc.. Active years: 2019.
Company Filing History:
Years Active: 2019
Title: Innovations by Sparsh Kumar Sinha
Introduction
Sparsh Kumar Sinha is an innovative inventor based in New Delhi, India. He has made significant contributions to the field of advertisement technology. His work focuses on enhancing the effectiveness of advertisement placement through advanced techniques.
Latest Patents
Sinha holds a patent for "Advertisement placement prioritization." This patent describes techniques for determining the likely line of sight of a viewer at an event. It identifies the relative locations of display devices in relation to this line of sight. Additionally, it assigns priority levels to these devices based on their positions. The invention also considers audience demographics to present context-sensitive media content through higher priority display devices. This innovative approach aims to optimize advertisement visibility and engagement.
Career Highlights
Sparsh Kumar Sinha is currently employed at Adobe, Inc., where he continues to develop cutting-edge solutions in advertisement technology. His work at Adobe has allowed him to collaborate with other talented professionals in the industry.
Collaborations
Some of his notable coworkers include Vikram Sethi and Vishu Goyal. Their collective expertise contributes to the innovative environment at Adobe.
Conclusion
Sparsh Kumar Sinha's contributions to advertisement technology through his patent on advertisement placement prioritization demonstrate his commitment to innovation. His work continues to influence how advertisements are strategically placed to maximize viewer engagement.