Company Filing History:
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Title: Simon Overell – Innovator in Web Advertisement Visibility
Introduction
Simon Overell, an inventive mind located in Hitchin, GB, has made significant contributions to the field of digital marketing through his innovative approaches to web advertising. With a total of 11 patents to his name, Overell stands out as a leading inventor in determining the visibility of online advertisements.
Latest Patents
One of his most notable inventions is titled "Advertisements in View." This groundbreaking technique addresses the challenge of determining whether a specific region within a web page is visible to users through a browser window. Given that browsers often display only a portion of a web page at a time, it can be difficult to ascertain if a certain area—potentially containing advertisements—is currently in view. Overell's invention tackles this issue by implementing test features within the region, rendering the web page, and then monitoring behavioral characteristics of these test features. A noteworthy example of a behavioral characteristic is the frame progression rate, which is higher if elements are visible in the browser window. This innovation is particularly beneficial for advertisers, as it allows them to monitor whether their advertisements have been seen by users.
Career Highlights
Throughout his career, Simon Overell has held positions at renowned companies, including Google Inc. and Amazon Technologies, Inc. His tenure at these tech giants has equipped him with a wealth of knowledge and experience in the field of web technologies and advertisement strategies. Overell's insights and innovations in this domain have the potential to reshape how online advertising is measured and valued.
Collaborations
In addition to his own achievements, Overell has collaborated with talented professionals such as Ben Hodgson and Douglas De Jager. These partnerships have likely contributed to the depth of his work and the successful development of his patent portfolio.
Conclusion
Simon Overell's innovations in the realm of web advertisement visibility highlight his role as a pivotal figure in the intersection of technology and marketing. His patents, particularly the technique for determining advertisement visibility, present a crucial advancement in understanding user engagement with online content. Overell’s work continues to inspire advancements in digital advertisement strategies, paving the way for more effective and measurable online marketing practices.