Shubhra Srivastava

Title: Shubhra Srivastava: Innovating in the World of Suppressing Cookie-Based Advertisement Retargeting

Introduction:

Shubhra Srivastava, a resident of Scarsdale, NY, is making significant contributions to the field of online advertising through his innovative patents. With two patents to his name, Shubhra is gaining recognition for his work on suppressing cookie-based advertisement retargeting, ensuring privacy and security in digital marketing. Currently working at Mastercard International Incorporated, Shubhra's career highlights in the world of innovations are worth exploring.

Latest Patents:

Shubhra Srivastava's latest patents involve methods, systems, and computer readable media for suppressing cookie-based advertisement retargeting. These patents aim to provide digital identifiers and merchant identifiers associated with purchase transactions, allowing the detection and suppression of advertisement retargeting cookies. The algorithms used in these methods protect user privacy while enabling effective retargeting prevention techniques.

One of Shubhra's patents focuses on a one-way hashing methodology for database records. This innovative approach ensures the secure communication of confidential information between provider servers and analytics servers without compromising customer anonymity. By generating customer key identifiers using predefined parameters and a predetermined one-way hashing algorithm, personally identifying information (PII) is excluded from the transmitted data records, maintaining privacy and security.

Career Highlights:

Shubhra Srivastava's career at Mastercard International Incorporated has been marked by his innovative contributions to the field of digital marketing and online advertising. His expertise in privacy-preserving methods and algorithms has helped Mastercard strengthen its data security and protect user information. Shubhra's patents have also played a crucial role in advancements toward a more secure and privacy-centric online advertising ecosystem.

Collaborations:

Shubhra's collaborations within Mastercard and his industry connections have further enhanced his impact on innovations in advertising technology. He has closely worked with colleagues like Serge Bernard and Loralee Bodo, leveraging their expertise and insights to refine his inventive concepts. These collaborations have not only elevated Shubhra's own work but have also contributed to the overall progress of the digital marketing industry.

Conclusion:

Shubhra Srivastava's patents and career at Mastercard International Incorporated highlight his significant contributions to the suppression of cookie-based advertisement retargeting and the enhancement of data security in the online advertising ecosystem. His innovative methods, algorithms, and collaborations with industry experts have earned him a well-deserved reputation as an impactful inventor in the realm of digital marketing. As technology progresses, Shubhra's contributions will continue to shape the way online advertising prioritizes user privacy and security.