Shrinidhi P Karanth

Title: Shrinidhi P Karanth: Innovator in Digital Advertising Solutions

Introduction

Shrinidhi P Karanth is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of digital advertising through his innovative patents. With a total of 2 patents, Karanth is recognized for his work that enhances user engagement and revenue generation for content providers.

Latest Patents

One of Karanth's latest patents is titled "Content viewing options when advertisements are blocked." This invention addresses the challenges faced by content providers when advertisements are blocked by users. The digital medium environment he describes includes a content provider that receives requests for content and provides it to computing devices. The improved advertisement detection method allows the content provider to determine if advertisements are being blocked and offers users alternate options for viewing content, such as purchasing a subscription or enabling advertisements. This method not only protects revenue streams for content providers but also informs users of their options.

Another significant patent by Karanth is "Systems and techniques for determining user engagement with video advertisements to determine optimized cost per impressions." This invention focuses on collecting device engagement data during the playback of video advertisements on mobile devices. The user engagement engine analyzes changes in device engagement data, including spatial orientation and volume level, to calculate a cost-per-impression value for the advertisement. This innovative approach helps advertisers optimize their advertising strategies based on user engagement.

Career Highlights

Shrinidhi P Karanth is currently employed at Adobe, Inc., where he continues to develop cutting-edge solutions in digital advertising. His work at Adobe has positioned him as a key player in the industry, contributing to advancements that benefit both advertisers and users.

Collaborations

Karanth has collaborated with notable colleagues such as Gopalakrishna M P Sharma and Dwight O Rodgers. These collaborations have further enriched his work and contributed to the development of innovative solutions in the field.

Conclusion

Shrinidhi P Karanth is a prominent inventor whose work in digital advertising has made a significant impact on the industry. His innovative patents demonstrate a commitment to enhancing user experience while ensuring revenue protection for content providers. Karanth's contributions continue to shape the future of digital advertising solutions.