Shravan K Goli

Title: Innovations by Shravan K Goli

Introduction

Shravan K Goli is an accomplished inventor based in San Jose, California. He has made significant contributions to the field of advertising technology, holding 2 patents that focus on optimizing brand advertising and managing brand-related content.

Latest Patents

One of his latest patents is titled "Methods for cross-market brand advertising, content metric analysis, and placement recommendations." This invention provides a computer-implemented method for processing and optimizing the selection of advertising content related to a brand across various websites. The method involves receiving user attributes for an advertisement and selecting types of websites for placement. It also includes obtaining metrics and historical performance data to define an advertising model that correlates to the effectiveness of the advertisement. The model is then optimized using multivariable optimization techniques to recommend the best websites for ad placement.

Another notable patent is "Methods for managing content for brand related media." This invention outlines computer-implemented methods for defining access to brand-related assets. It includes generating a website associated with a specific brand and integrating various assets from disparate sources. Each asset is assigned an identifier that relates it to the brand, and a dashboard is created to manage user privileges for accessing these assets. This method allows for effective management of brand-related content, overriding control from the original sources.

Career Highlights

Shravan has worked with notable companies such as Excalibur IP, LLC and Yahoo! Inc. His experience in these organizations has contributed to his expertise in the field of advertising technology and brand management.

Collaborations

Throughout his career, Shravan has collaborated with professionals like Scott Bedard and Anthony D Chen. These collaborations have likely enriched his work and contributed to his innovative approaches in advertising technology.

Conclusion

Shravan K Goli is a notable inventor whose work in advertising technology has led to significant advancements in brand management and advertising optimization. His patents reflect a deep understanding of the complexities involved in effective brand advertising.