Shiyong Cheng

Title: Shiyong Cheng: Innovator in Advertising Technology

Introduction

Shiyong Cheng is a notable inventor based in Sunnyvale, CA, who has made significant contributions to the field of advertising technology. With a focus on enhancing ad targeting through innovative methods, Cheng has developed a unique approach that leverages advanced algorithms to improve audience engagement.

Latest Patents

Cheng holds a patent for "Methods and systems for near real-time lookalike audience expansion in ads targeting." This patent introduces a signature matrix that tests each online event for the inclusion of a user in a pre-generated lookalike audience. By utilizing Locality Sensitive Hashing, the method dramatically reduces memory storage requirements and processing time for each received online event. Additionally, the technique of producing incremental signature matrices between the generation of the full signature matrix enables near-real-time performance in processing events, determining if a user associated with that event should be added to one of the advertiser's pre-generated lookalike audiences. Cheng's innovative work in this area has the potential to transform how advertisers reach their target audiences.

Career Highlights

Cheng is currently employed at Oath Inc., where he continues to develop cutting-edge solutions in the advertising sector. His work has been instrumental in advancing the capabilities of digital marketing strategies, making them more efficient and effective.

Collaborations

Cheng has collaborated with talented professionals in his field, including Haiyan Luo and Datong Chen. These partnerships have fostered a creative environment that encourages innovation and the sharing of ideas.

Conclusion

Shiyong Cheng is a pioneering inventor whose work in advertising technology is shaping the future of ad targeting. His innovative patent and contributions to Oath Inc. highlight his commitment to enhancing the effectiveness of digital marketing strategies.