Shikha Goel Mittal

Title: Shikha Goel Mittal: Innovator in Consumer Analytics

Introduction

Shikha Goel Mittal is a prominent inventor based in Haryana, India. She has made significant contributions to the field of consumer analytics through her innovative patents. With a total of 2 patents, she has developed methods that enhance the understanding of consumer spending behavior.

Latest Patents

One of her latest patents is titled "Methods and devices for collecting information about consumer spending." This invention involves a server that registers when consumers develop new payment channels not tracked by traditional payment networks. The server analyzes the spending behavior of these consumers before and after the introduction of the new payment channel, identifying differences in their spending patterns. By aggregating this data across multiple consumers and merchant classes, the server characterizes consumer spending using the new payment channel.

Another notable patent is "Systems and methods for characterizing geographic regions." This invention describes an analytics reporting computing device that generates region reports for specific geographic areas. The device retrieves transaction and influence data associated with the region, determining index scores for various sub-regions based on this data. The resulting region report ranks the sub-regions according to their index scores, providing valuable insights for businesses and researchers.

Career Highlights

Shikha Goel Mittal is currently employed at Mastercard International Incorporated, where she applies her expertise in consumer analytics. Her work focuses on developing innovative solutions that enhance the understanding of consumer behavior in the digital payment landscape.

Collaborations

Some of her notable coworkers include Avyaktanand Tiwary and Sharan Bakshiram, with whom she collaborates on various projects within the company.

Conclusion

Shikha Goel Mittal is a trailblazer in the field of consumer analytics, with her innovative patents paving the way for a deeper understanding of consumer spending behavior. Her contributions at Mastercard International Incorporated highlight her commitment to advancing technology in the financial sector.