Company Filing History:
Years Active: 2011
Title: Sharat Israni: Innovator in Customized Content Delivery
Introduction
Sharat Israni is a notable inventor based in Portola Valley, California. He has made significant contributions to the field of content customization through his innovative patent. His work focuses on enhancing user experience by tailoring content to individual preferences.
Latest Patents
Sharat Israni holds a patent for a "Customized Today Module." This invention provides a method and apparatus for customizing content presented to individual users or user segments. The system comprises three main components: a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data, generating user event data based on user actions. This data is then forwarded to the modeling component, which generates content scoring functions based on user event data and attributes of content items. These scoring functions are unique to individual user segments and help predict the likelihood of content items being viewed. The scoring component utilizes these functions to rank content items in real time, ensuring that users receive the most relevant content.
Career Highlights
Sharat Israni is currently employed at Yahoo! Inc., where he continues to innovate in the realm of content delivery and user engagement. His work has had a profound impact on how content is presented to users, making it more personalized and effective.
Collaborations
Throughout his career, Sharat has collaborated with talented individuals such as Deepak Agarwal and Bee-Chung Chen. These partnerships have contributed to the development of advanced technologies in the field of content customization.
Conclusion
Sharat Israni's contributions to the field of customized content delivery exemplify the importance of innovation in enhancing user experiences. His patent for the Customized Today Module showcases his commitment to creating tailored solutions that meet the needs of individual users.