Shao-Chi Chang

Title: Innovations by Shao-Chi Chang

Introduction

Shao-Chi Chang is a notable inventor based in Hualien County, Taiwan. He has made significant contributions to the field of advertisement technology through his innovative patent. His work focuses on enhancing the detection of advertisement audiences, which is crucial for effective marketing strategies.

Latest Patents

Shao-Chi Chang holds a patent for an "Advertisement audience dynamical detection circuit, computer program product, and related method for estimating quantity of out-of-home (OOH) advertisement audiences passing through specific location in specific time period." This invention involves a computer program product that enables an advertisement audience dynamical detection circuit to conduct an advertisement audience quantity detecting operation. The operation includes receiving a probe request frame from other wireless communication devices, recording the arrival time, inspecting the frame field configuration, and calculating an estimated quantity of advertisement audiences based on the resulting data groups.

Career Highlights

Shao-Chi Chang has been instrumental in developing technologies that bridge the gap between advertisement effectiveness and audience measurement. His innovative approach has led to advancements in how companies can assess the impact of their out-of-home advertising efforts.

Collaborations

Shao-Chi Chang has collaborated with talented individuals such as Shih-Hao Liu and Chang-Hung Ku. These partnerships have fostered a creative environment that encourages the development of cutting-edge technologies in the advertisement sector.

Conclusion

Shao-Chi Chang's contributions to advertisement technology through his innovative patent demonstrate his commitment to enhancing audience measurement techniques. His work continues to influence the industry and pave the way for future advancements.