Shanthi Sarkar

Title: **Innovator Shanthi Sarkar: Pioneering Internet Advertising Solutions**

Introduction

Shanthi Sarkar, a notable inventor based in New York, NY, has made significant contributions to the field of internet advertising with her innovative solutions. With three patents to her name, she is recognized for her expertise in developing methods that enhance the efficiency and effectiveness of online advertising.

Latest Patents

Shanthi's latest patents showcase her commitment to innovation in the digital advertising space. One of her notable inventions involves assembling internet display pages with content provided from multiple servers after the failure of one server. This method enhances internet advertisement pricing and placement by allowing variability based on the advertisement's performance. It ensures a predictable delivery and pricing framework for both advertisers and publishers. Additionally, she has developed techniques that enable publishers to maximize revenue through tag passbacks while securing a minimum reserve pricing.

Another significant patent focuses on an open insertion order system designed to address inefficiencies in online advertising markets. This system supports operations for online advertising exchanges by anticipating under-delivery of advertising content. By automatically filling these instances with impressions from publisher inventory, Shanthi's innovation ensures that ad campaigns meet budget limits while providing a mechanism for billing credits in cases of over-delivery.

Career Highlights

Shanthi Sarkar is currently employed at PulsePoint, Inc., where her work revolves around enhancing digital marketing technologies. Her profound understanding of internet advertising mechanisms positions her as a leader in her field. Throughout her career, she has demonstrated a strong ability to combine technical skill with strategic insight, leading to her successful patent applications.

Collaborations

At PulsePoint, Shanthi collaborates with talented coworkers such as Anand Subramanian and Jeremy Sterns. Together, they work on various projects aimed at optimizing internet advertising strategies and improving the overall user experience for both advertisers and consumers.

Conclusion

With her pioneering work in internet advertising solutions, Shanthi Sarkar stands as a testament to the power of innovation in transforming digital marketing. Her patents not only reflect her inventive brilliance but also contribute to the advancement of advertising technologies that benefit a broad spectrum of clients and users.